Resources
Short, useful things worth knowing — tips, insights, tools and stats.
Resources
Resources
Stay ahead with expert nuggets.
Most sites are monitored by their customers. Five layers of monitoring — uptime, certificate expiry, form delivery, performance and error rate — cover the failures that actually cost money.
When an AI summary appeared, users clicked a traditional result on 8% of visits, against 15% when it did not. Sources cited inside the summary were clicked on about 1%. Here is the full set of numbers and what they imply.
Handoff friction is rarely about the design. It is about a file where components are called Group 47 and half the spacing is eyeballed. Five naming and structure habits that make a design file buildable.
Baymard's research puts the average checkout at 5.1 steps and 11.3 form fields, against a practical minimum of 8. Every field above that number is a decision someone has to make before you get paid.
Every year, competent teams launch sites carrying the staging robots.txt or a site-wide noindex tag. Both are invisible in the browser and both stop the site being indexed. Two checks, ten minutes after launch.
The demo store had no apps, five products and no tracking. Yours has fourteen apps injecting scripts into every page. The gap between the two is almost entirely third-party JavaScript.
Five small CSS changes that fix the mobile problems users notice most: unreachable buttons behind browser chrome, inputs that zoom the page, cramped tap targets and scroll positions that jump.
Global e-commerce conversion averages around 2.66%, Shopify stores nearer 1.40%, and the top 10% of brands sit above 4.7%. The useful comparison is not against the average — it is against yourself last quarter.
A green Lighthouse score with failing Core Web Vitals is not a contradiction. One is a simulation on a fixed device; the other is what happened to your actual visitors. Only one of them is in Search Console.
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